Klaviyo Email Marketing: Advanced Segmentation Strategies

Email segmentation is the key to higher engagement and conversion rates. Klaviyo's powerful segmentation engine allows you to create highly targeted campaigns.

Why Segmentation Matters

Sending the same email to your entire list results in lower engagement. Segmented campaigns can generate up to 760% more revenue than non-segmented campaigns.

Essential Segments to Create

1. Engagement-Based Segments

Separate highly engaged subscribers from those who rarely open your emails. Send re-engagement campaigns to inactive subscribers.

2. Purchase Behavior Segments

Group customers by what they've purchased, how much they've spent, and how recently they've bought.

3. Browse Abandonment

Target visitors who viewed specific products but didn't add them to cart.

Advanced Klaviyo Features

Use predictive analytics to identify customers likely to purchase next, and send them timely offers. Set up dynamic content that changes based on customer preferences.

Remember: quality over quantity. Better segmentation means more relevant emails and higher ROI.